To support various NIVEA product launches, we developed multiple strong POS concept with high stopping power to draw attention. The designs highlights the premium quality of the skincare line through strategic refinements to the display, enhancing its look , from more basic to deluxe premium concepts. We focused on developing key visuals and diverse presentation formats to effectively communicate the unique selling points of each product. Our approach ensures that the hero USPs are central, aligning the display concept with the brand’s strategic goals and elevating its presence in-store.