ChallengE

As the largest political festival of its kind in Germany, GENERATION GERMANY needed a creative approach to a look that is not only recognizable, but also gives the event a compelling democratic character.

Solution

Development of a young and modern corporate identity that can be used both on site during the festival and online throughout all digital channels.

OUTCOME

A corporate identity that will shape Germany's largest democratic festival for many years to come.

Opinions and perspectives as different as day and night: Yet in the Generation Germany logo, the opposing colors and various angles of the letters depict how the most diverse voices can find a place to intersect, although it might be in discourse - it will still result in a harmonious whole.